About Royall

Introduction

Brand Mission

To provide exceptional resonator guitar experiences to musicians worldwide, combining innovative design with traditional craftsmanship, helping every musician express their unique sound.

Since its establishment in 2000, ROYALL has been dedicated to providing top-tier resonator guitars to every musician. Through superb craftsmanship and continuous innovation, we offer instruments that meet the needs of each performer. Whether it’s the classic single-cone guitar or unique resonator ukuleles and mandolins, we always pursue high quality and personalized designs, allowing each artist to find their own voice in music.

Brand Vision

To become the global leader in resonator guitars, continuously promoting global musical culture innovation and heritage.

We aim to make ROYALL the preferred brand for resonator guitars worldwide through innovative design and exceptional quality. We will continue expanding into international markets, promoting outstanding musical culture, and becoming a trusted brand for global music lovers and professional musicians.

Brand Values

1. Superior Quality and Reasonable Price

We are committed to providing outstanding instrument quality and striving to offer ROYALL’s high-quality guitars at reasonable prices globally. Whether it’s a basic model or a custom-made instrument, we maintain the highest standards of quality control.

2. Exceptional Service for Musicians

We understand the unique needs of every musician, and ROYALL provides tailored services to help musicians create their very own instrument. We focus on each customer’s voice and requirements, offering professional after-sales service to ensure every musician experiences the highest quality products and services.

3. Constant Innovation, Striving for Perfection

Innovation is the driving force behind ROYALL. We continuously explore and experiment with new technologies and designs, dedicated to perfectly blending classic resonator guitars with modern technology to offer musicians more diverse and rich tonal choices. Every ROYALL guitar represents our commitment to perfection and our deep understanding of music.

 

 

ROYALL Brand Story

ROYALL was established in 2000, originally created by “Royall Guitar Studio,” focusing on the production and research of resonator guitars. With a young and vibrant team, Royall quickly grew into a well-known brand in the industry, establishing collaborations with renowned brands from the United States, the United Kingdom, Germany, and Australia, such as Republic, Michael Messer, and Paramount. With the expansion of the brand, Royall introduced the ROYALL brand and quickly established a presence in the Chinese market, providing the most cost-effective resonator guitars to global music enthusiasts.

Over the years, ROYALL has been committed to promoting the spread of musical culture, helping musicians from both domestic and international backgrounds achieve their musical dreams. Our products cover nearly all types of resonator guitars, from single-cone and tri-cone to resonator ukuleles, resonator tenors, and resonator mandolins. With over 120 basic models, we also offer personalized custom services. We strive to provide musicians worldwide with exceptional sound quality and a perfect playing experience.

ROYALL – The Perfect Combination of Tone and Craftsmanship

ROYALL is more than just a musical instrument brand; it represents the pursuit of tone and craftsmanship by musicians. We incorporate superior quality, reasonable prices, exceptional service, and innovative designs into every guitar, helping musicians around the world achieve their musical dreams.